An introductory course for business and non-business majors to introduce the student to the world of entrepreneurship and small business, including the analysis of personal strengths and weaknesses as they relate to launching an entrepreneurial endeavor. This course provides considerable attention to elementary concepts of planning, financing, starting, and managing a new business. 08/22/2019-12/12/2019 Lecture Tuesday, Thursday 11:00AM - 12:20PM, Withers-Brandon Hall, Room 121