Study of public relations as a management tool, building upon what was learned in Communication 185. Focus on how internal and external PR functions in organizations, with study of many businesses and nonprofit organizations and analysis of many PR campaigns.. Students required to present case studies on organizational PR campaigns throughout the semester. Prerequisite: Grade of C of above in Communication 185. 01/15/2020-05/06/2020 Lecture Monday, Wednesday, Friday 10:00AM - 10:50AM, Withers-Brandon Hall, Room 112
- Teacher: John Davies