This course is designed to help prepare undergraduate students for sports marketing roles in the profession. As sports marketing matures daily with societal demands of the sport product, technological advances, and different cultures consuming sport, students will be prepared for differing trends in sports marketing, public relations, and advertising. Hands-on projects will help the students apply the techniques learned along with preparing them to work collaboratively in the sport management field. 01/15/2020-05/06/2020 Lecture Monday, Wednesday, Friday 11:00AM - 11:50AM, Withers-Brandon Hall, Room 206
- Teacher: Philip Fetty