A study of consumer activity and the consumer decision making process. This course is designed to acquaint the student with basic behavioral science applications in buyer motivation and behavior. Theories and current research findings are examined so as to understand the behavioral patterns of consumers. Cultural, sociological and psychological influences are considered, in addition to the traditional economic interpretations. Prerequisites: Business 120 or WPI. 08/26/2020-12/18/2020 Lecture Monday, Wednesday, Friday 09:00AM - 09:50AM, Pickett Library, Room 01
- Teacher: Franklin Carothers