2020FN2 Marketing Management (BUSI-435-V1)

A capstone integrated study of managerial issues in marketing. Topics will include developing strategic marketing plans, retail management, sales management and management of physical distribution channels. An emphasis will be placed on the practical application of theory through methods such as simulation, case study and field experiences. Prerequisites: Business 120 or WPI. 10/02/2020-11/17/2020 Lecture Days to be Announced, Times to be Announced, Room to be Announced