An introduction to fundamentals of research methodology and use of research information in marketing decision- making. An emphasis is placed on the collection and application of marketing research regarding product development, branding, packaging and promotion. Topics include research design, data collection methods, sampling, tabulation and presentation of research information. Students design and execute a marketing research project. Prerequisites: Business 120 or WPI. 08/10/2020-11/20/2020 Guided Studies Days to be Announced, Times to be Announced, Room to be Announced
- Teacher: Nicholas Ciccarello