2021FA Advertising (COMM-251-01)

Theoretical principles and practical techniques for developing contemporary advertising. Application of the basic principles to writing for various media. Tools for analyzing audience reaction and results. Theoretical and practical foundation for persuasion and practical motivation. Examination of broadcast advertising and sales, rate cards, sales package, radio/television ratings. 08/24/2021-12/09/2021 Lecture Tuesday, Thursday 01:00PM - 02:20PM, Withers-Brandon Hall, Room 206