PR/Communication Campaigns is the capstone class for public relations, mass communication, and journalism and professional writing majors. The course takes a hands-on approach to planning for integrated marketing communications. The entire class will work as a full service public relations/advertising agency to develop a complete integrated communication plan, which includes research, goals and objectives, implementation, and evaluation, for a non-profit organization. Working with a real or hypothetical client, the class will work to prepare a strategic communication plan that meets the needs of the client and key constituents. The final project is to create a professionally produced plan that will be presented to the client. Through completion of the project, students will apply fundamental public relations skills, learn to work with a team, and gain experience solving communication related problems. Prerequisites: Journalism and Professional Writing, Mass Communication, and PublicRelations will take this course during their final spring semester. All students must have completed the following courses: COMM175 and BUSI345. PR majors are required to have taken COMM185 and COMM340 before this course. 01/11/2022-05/03/2022 Lecture Tuesday, Thursday 01:00PM - 02:20PM, Withers-Brandon Hall, Room 215
- Teacher: John Davies