Introduction to the basic concepts and principles of public relations. Includes study of the history and development of public relations and the different types of PR jobs as well as examination of the essential role that PR plays for many different types of businesses and organizations such as corporations, governments, non-profit agencies, and educational institutions. Also includes instruction in conducting research on public opinion and creating a PR campaign based on research findings, culminating in development of a PR campaign for a real-world business, non-profit, or other type of organization. 01/10/2022-05/04/2022 Lecture Monday, Wednesday, Friday 10:00AM - 10:50AM, Room to be Announced
- Teacher: John Davies