2022SP Marketing Management (BUSI-435-01)

A capstone integrated study of managerial issues in marketing. Topics will include developing strategic marketing plans, retail management, sales management and management of physical distribution channels. An emphasis will be placed on the practical application of theory through methods such as simulation, case study and field experiences. Prerequisites: Business 120 or WPI. 01/11/2022-05/03/2022 Lecture Tuesday, Thursday 11:00AM - 12:20PM, Room to be Announced